Both are leaders in their own categories. Myntra is purely into selling garments online whereas Zivame is purely into selling lingerie only. You call e-retailing / e-tailing an industry, then selling garments online can be a category that is different from selling electronics online. The more crowded it is, the better for you since you already know that this business has customer base and all you have to do is find one thing that will make you different and stand out among the lot. Under this law, if one is interested in starting something on their own and can afford to stay afloat for more than 12 months with minimum or zero earnings, the best bet is to get into the most happening business, no matter how crowded it is. If the leader in your intended category is doing something unique, all you need to do is search for how could you make it a little different. Just by adding a twist in the tale the composition changes and hence the identity. Do the same but we do it differently and therefore cannot be called the same. It is today’s mantra of business across the globe. Few people are interested in what’s better.į it is easy to become a first in the market by thinking different, it is even easier to create a category of your own. “If you can’t be the first in a category, set up a new category you can be first in”.
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